Can the 2013 Impala revive full size sedan sales?

With gas finally hitting the dreaded $4 per gallon (and beyond) mark, full sized vehicles - ranging from a full size sedan like the Impala to a full size truck like the Chevy Silverado - are in trouble.  It's not because they're inefficient, unappealing, or otherwise dangerous to a gas-conscious person, but let's face it:  hybrid technology, subcompact vehicles, and smaller sedans are lighting up the sales charts.  We here at Handy Chevrolet saw this occur when gas originally skyrocketed to the $4 mark, and we'll likely see the phenomenon both subside and reoccur in the next few years.

So GM's decision?  Revamp the flagship Impala sedan with a new design, new styling, and a whole variety of new toys and Chevy branding, most notably the Volt-like front end.  Last updated in 2005, the Impala was in need of a facelift and for 2013 it gets far more than that "simple" cosmetic procedure.

For the 10th generation Impala, the aforementioned new-Chevrolet look grows strong with a front to back slope and Volt or Malibu reminiscent nose.  The low profile side windows and large wheels give the newest Impala a more aggressive, sporty look, while the sound-deadening insulation makes for an ultra quiet ride.  Chevrolet was so impressed with their new Impala that they almost considered renaming the vehicle, changing their minds in consideration of the 50 or more years or Chevy Impala brand recognition - not to mention 16 million sales over its illustrious life.

Under the hood, 2013 Impala buyers can choose from three engine configurations, all of which are mated to a six-speed transmission.  Not content with ONLY three engine options?  General Motors and Chevrolet will accommodate those unhappy with the tri-choice selection by adding a 2.4L four-cylinder variant that makes good, fuel-sipping use of GM's new(er) eAssist technology that stops the engine during full stops and utilizes a secondary, small electric engine to allow for better mileage.  It's not quite a hybrid, but fans of the 2013 Chevy Malibu Eco have decided eAssist is well worth the power reduction in four-dollar gasoline times.

As for price, the 2013 Chevrolet Impala is slated for a mid-$20,000 entry point, although this isn't official.  General Motors and Chevrolet have yet to tell the world the price; after all, it's only just been unveiled.

For more on the 2013 Chevrolet Impala or the rest of the stellar lineup that's changing the way even Chevrolet fanatics view the age-old bowtie, contact your sales consultant today or send us an email using our online contact form.

Chris Dugan
Handy Chevrolet
St. Albans, VT  05478

Categories: Vehicle News, New Vehicles

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